So I've had a bunch of extra time on my hands lately (if actually interested as to why...shoot me an email) and it's impossible for me to sit still. That being said, I finally read through the several hundred articles I had saved on my safari reading list. I stumbled upon this excellent article from a while back and I COULD NOT AGREE MORE. Check out this writeup by a former AMZN employee discussing their misunderstood business model. To any Amazon skeptics out there...please read and comment, so we can discuss...if you'd like!