One of my favorite features from GOOG is the Google Trends functionality. It allows you to search any terms you want and graphs the search terms by relative popularity vs. all Google searches. Despite more competition from NKE, Gap's Athleta, UA and others, Lululemon Athletica continues to be remain popular despite many analysts saying the brand is falling apart. See the chart below for evidence. Hopefully this increase in popularity the last few months will help revenue growth in the quarter being reported on December 11 and in future quarters to come!